Niall Ferguson - The Ascent of Money - Qamp;A Session

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to him swear off soda. Jerkins is adamantly opposed to so he picked, as his anti-charity, the NARAL Pro-choice America America

America Foundation.StickK's list of 23 anti-charities (their anti-ness, of course, in the eye of each goal-setting beholder) includes: The George George

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George W. Bush Presidential Library, the William Jefferson Clinton Presidential the NRA, the Educational Fund to Stop Gun Violence, and and

and various fan clubs of opposing sports teams."If I screw says Jerkins of his commitment to lay off soft drinks, drinks,

drinks, "I'm helping to fund abortion." He hasn't had a in six weeks.Each StickK user also designates a referee--someone to to

to keep tabs on him and make sure that they sticking to their goals. Jerkins designated his friend Andrew, because, because,

because, he says, "he's a no-nonsense guy and wouldn't let get away with anything." Jerkins reports to him once a a

a week, and Andrew then confirms to StickK that Jerkins living up to his commitment. The arrangement based on the the

the honor system.StickK's CEO and co-founder Jordan Goldberg, 28, says site's approach is based on behavioral economic research that confirms confirms

confirms the effectiveness of commitment contracts. "At the end of day," he says, "incentives matter. Our job is to couple couple

couple both extrinsic and intrinsic motivators to maximize your likelihood success." Goal-seekers given an incentive, whether in the form of of

of reward or penalty, are three times more likely to their goals than those without, says Goldberg.Since 2010, when StickK StickK

StickK started, users have set themselves a bewildering variety of Sam Espinosa, director of marketing, says some of the more more

more unusual or provocative include:Speak slowly to foreigners.Don't cheat on wife.Stop head-banging out of anger.No porn at work.Learn to climb climb

climb a rope.Sex twice a week with my hubby.Play Chopin's Opus 10 Number 5 at full tempo and with the the

the correct fingerings.Step into a ring/mat/cage at least once to the Federal Reserve on Twitter a Horrible Idea? The Federal Federal

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